Visual management is typically applied for the purpose of indicating process and system performance so that everyone can tell, at glance, whether the situation is normal or abnormal. Abnormalities should prompt an appropriate response.
Well, the low-cost South African airline Kulula, has taken a whimsical approach to visual controls. Actually, it’s a branding strategy with really nothing to do with lean thinking. But, it is pretty funny. Enjoy the pictures, below.




I just had an experience that prompted me to think about the effectiveness, or sometimes lack thereof, of visual controls. Yesterday I was at a client site. No kaizen, just training. I was sporting a vistor’s badge (see picture), when one of the class participants said something like, “Hey, you’re expired!” I came back with an intelligent, “Huh?”
Effective visual controls are, among other things, self-explaining. What does that mean? It means that someone with no inside knowledge of a process should be able to quickly understand the “system” without human assistance. This understanding should extend to the purpose of the system, the operating rules and the owner. From that, the casual observer should be able to easily discern a normal versus abnormal condition. The non-casual observer should be able to do the same and then start thinking about identifying root causes and implementing countermeasures.
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